We help businesses connect with professionals, decision-makers, and institutions through targeted outreach and relationship-driven campaigns.
We drive direct customer acquisition through high-impact, on-ground and digital campaigns focused on youth, students, and consumer communities.
End-to-end planning and execution to acquire customers and drive revenue for both B2B and B2C brands.
High-impact engagement with clearly defined target audiences across institutions, communities, professional groups, and consumer ecosystems.
Targeted campaigns designed to acquire high-quality, verified leads aligned with your ideal customer profile.
Physical activations designed to maximize visibility and direct engagement.
Brand integration into high-energy youth and professional events.
Consistent, professional brand visibility across physical touchpoints.
Multi-platform digital campaigns designed to drive reach, engagement, and conversions.
Swasti Jain, Founder of FACS, brings a strong combination of corporate exposure, academic depth, and entrepreneurial experience to the firm.
An ex-Airtel professional, PGDM graduate from IMI Delhi, and a Hansraj College alumna, Swasti has over 7 years of hands-on business experience working across marketing, sales, and customer acquisition ecosystems. Her journey spans large corporate environments as well as building and scaling businesses from the ground up.
Through her experience, she identified a recurring gap between marketing activities and actual sales outcomes—where visibility was prioritized, but conversions were overlooked. This insight led to the creation of FACS — Fulcrum of Adding Customers & Sales.
Under her leadership, FACS operates with a clear focus on targeted audience acquisition, performance-led execution, and measurable business growth across both B2B and B2C markets. Her approach blends strategic thinking with on-ground execution, ensuring campaigns are aligned to real customers and real revenue.
